Art vs. Science: Using A/B Testing to Inform Design

Filmed on July 19, 2016 in San Francisco

A/B testing can reveal less obvious truths about human behavior. At Netflix, we use A/B testing at a strategic level to inform design from concept to shipped product in order to deliver a measurably better user experience.

In this talk, we will walk through insights gleaned from our years of A/B testing on tens of millions of Netflix members, showing relevant examples from the product to help you think about your own designs.

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Anna Blaylock
Product Design & Strategy at Netflix
Anna Blaylock has been a designer for over 15 years, and she has spent the last 5+ leading experience design for growth and user acquisition for Netflix. Over her tenure, she has helped the company grow from 20M subscribers in 2 countries to over 80M in over 190 countries, relishing the challenges and lessons learned along the way. Prior to Netflix, she was Creative Director at Match.com. Anna is a Brit living in San Francisco with her husband Robert, and furry baby, Monk_e.
Navin Iyengar
Product Designer at Netflix
Navin Iyengar is a Product Designer at Netflix where he has led design on several shipped products including the Netflix website and Netflix for iPad and iPhone. During his time at Netflix he’s helped the company grow from 7M members in the US to a global internet TV network with 80M members. In his spare time Navin provides mentorship at 500 Startups and Tradecraft. He lives in San Francisco with his wife and son.