User Research Is Like Gift Shopping

Aug 23, 2018 @ 6 p.m. in Chicago

This talk at Designers + Geeks will provide a look at the surprising parallels between finding a great gift and figuring out how to make a great product. These parallels will give you a new way to think about turning thoughtful observations into actionable insights for your product. Free shipping included.

Agenda for the evening:

  • 6:00 - 6:30pm Food & drinks
  • 6:30 - 7:00pm Talk
  • 7:00 - 7:15pm Shoutouts
  • 7:15 - 8:00pm More networking

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Michael Schutzenhofer

Sr. UX Researcher at Allstate Insurance

Michael Schutzenhofer is a senior user experience researcher at Allstate Insurance. Before getting bitten by the UX bug in graduate school, he studied cognitive neuroscience at DePaul University and conducted research on how each hemisphere of the brain contributes to language processing during reading. When he’s not chatting with users about their stories and struggles, he writes and records music under the moniker Milzen.