Designing for business goals isn't incompatible to delighting your users. In this talk, Samihah Azim will discuss designing for delight while focusing on the business, vision, and team metrics. She will share her experiences designing at One Medical, Postmates, and Lyft and her experience with scaling human-to-human interaction.
Product Designer at Lyft
Samihah is a Product Designer at Lyft where she sits at the intersection of business goals and designing experiences impacting local communities. Prior to Lyft, she was designing for local commerce at Postmates and crafting high quality, affordable patient-facing healthcare experiences at One Medical. In her free time, she mentors for the State Department program, TechWomen, enjoys powerlifting (seriously!), and cooking. She wholeheartedly believes in constantly learning and going after your goals. She tweets as @samihah