How to Morally Manipulate Your Users

Mar 28, 2017 @ 7 p.m. in San Francisco
Nir Eyal's best selling book Hooked: How to Build Habit-Forming Products has become a Silicon Valley must-read. The book describes a systematic approach to manipulating user behavior to build habits. However, the question on the minds of many technology makers today is no longer, "Can we design user behavior?" but "How do we design behavior ethically?" In this talk, Nir presents his simple and memorable answer. This talk is for designers who believe in the promise of technology, but want to make sure they don't regret their work in the future.

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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).