High X Design

April 20, 2017 in San Francisco
We are living in a time when political and cultural attitudes towards cannabis, both medical and recreational, are shifting. Along with mindsets the quality, growing methods, and production are evolving too. Taking note from Silicon Valley, distribution, brand, and UX are starting to reflect elements of our favorite digital products and luxury goods. In this series of lighting talks we will discuss how innovation and design are shaping the cannabis industry today.

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Eric De Feo

Co-Founder at Root

Eric has spent the last 3 years translating his background in architecture and product design into building environmentally sustainable companies. His area of focus is the future of farming and collaborative living. As the co-founder of ROOT, he is launching a plug-and-play smart garden that will give people the green thumb they need to start growing at home. His larger vision is using this technology to build and sustain community-focused real estate development projects.
Andrea Brooks

Founder of Sava

Andrea Brooks is the Founder and CEO of SAVA, an e-commerce platform for curated cannabis goods. A program development specialist with expertise in the field of the health and human services, Ms. Brooks has worked with NGOs around the world including Israel and the Palestinian Territories, Tanzania, Nigeria and San Francisco. She is a past recipient of the San Francisco Human Rights Commission's Fair Housing Award and has served as Vice-Chair on the Commission for Animal Control and Welfare of San Francisco. Following a disabling injury in which cannabis played a crucial role in her recovery, Ms. Brooks pivoted to apply her savvy at conducting needs assessments, developing strategic partnerships and creating new revenue sources to the cannabis space. She is currently working to bring high-quality cannabis medicine to patients throughout California.
Meg Owen
Senior Digital Marketing Manager at Leafly
Meg Owen is the Senior Digital Marketing Manager at Leafly, overseeing outbound communication efforts including digital advertising, social media, influencer programming and email marketing. Meg joined Leafly recently after spending seven years at Edelman where she executed strategies for major entertainment, consumer and technology brands including Microsoft, Starz, REI and Starbucks. Prior to Edelman, Meg spent time working as a senior publicist in New York City, promoting theatrical productions and entertainment activations including Margaret Cho’s The Sensuous Woman, Broadway’s Rock of Ages and Family Guy Live. Meg has been seen speaking about digital marketing and social media across the country, most recently she was a featured speaker at SXSW discussing digital analytics, ROI and reporting.


7:00 - 7:30pm
Food & drinks
7:30 - 8:15pm
High X Design
8:15 - 8:30pm
8:30 - 9:00pm
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