Designing with Numbers and Feelings

Filmed on March 21, 2019 in San Francisco

We aspire to design products, services and experiences that people love unconditionally. To do this, we must build empathy for the users as they are, understanding what they think, feel and need. At frog design, we take advantage of every research technique and methodology we can find, regularly blending quantitative and qualitative approaches to uncover new insights and inform our design decisions. Join us to learn about the different ways we combine research methods throughout the design process to build and ship stuff people love. 

Kristina Phillips is a strategist, researcher and brand-builder at frog. She has over a decade of experience bringing truly life-changing products and services to market, from white-space identification and concepting to campaign management and analysis. Kristina spends her time making sense of data and people to tell a compelling story. Her research experience spans the globe and industries, bringing her to Japan to observe teenagers’ relationship with makeup, and traveling across America to understand workplace collaboration behaviors. Bring on the ambiguity.

Sally Darby is a senior strategist at frog design, where she enjoys working with teams to design new products, services, and experiences that people love. Sally is particularly passionate about user research. From conducting one-on-one interviews in the homes of medical patients, to designing large scale surveys for enterprise clients, she enjoys finding creative ways to blend quantitative and qualitative research methods to uncover rich and actionable insights for frog’s clients.

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Kristina Phillips & Sally Darby
Senior Strategists at frog design

Designing with Numbers and Feelings

We aspire to design products, services and experiences that people love unconditionally. To do this, we must build empathy for the users as they are, understanding what they think, feel and need. At frog design, we take advantage of every research technique and methodology we can find, regularly blending quantitative and qualitative approaches to uncover new insights and inform our design decisions. Join us to learn about the different ways we combine research methods throughout the design process to build and ship stuff people love.

Kristina Phillips is a strategist, researcher and brand-builder at frog. She has over a decade of experience bringing truly life-changing products and services to market, from white-space identification and concepting to campaign management and analysis. Kristina spends her time making sense of data and people to tell a compelling story. Her research experience spans the globe and industries, bringing her to Japan to observe teenagers’ relationship with makeup, and traveling across America to understand workplace collaboration behaviors. Bring on the ambiguity.

Sally Darby is a senior strategist at frog design, where she enjoys working with teams to design new products, services, and experiences that people love. Sally is particularly passionate about user research. From conducting one-on-one interviews in the homes of medical patients, to designing large scale surveys for enterprise clients, she enjoys finding creative ways to blend quantitative and qualitative research methods to uncover rich and actionable insights for frog’s clients.