Designing for Scale

Jun 1, 2017 @ 7 p.m. in San Francisco

We often think of design as an act of individual creation; something new is envisioned with few constraints. In constrast, when millions of people and businesses use your product, the practice of design must evolve to accommodate many different needs. Design teams working on large, successful products have to balance the needs of existing customers with the need to stay innovative.

In this session of Designers + Geeks, we'll look at the best practices of design leaders on large products. We'll hear about their approaches to designing for scale, learning about some of the discoveries and prioritizations they've learned through experience.

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Amy Parnell
VP User Experience Design at LinkedIn

Amy Parnell leads the User Experience Design team at LinkedIn; a centralized team of designers, user researchers and program managers. Amy's team is responsible for the design of all of LinkedIn's consumer, international and enterprise products, as well as internal applications and tools. Amy has led two large-scale redesigns of the LinkedIn product suite, culminating in the recent launch of a completely redesigned desktop experience. Amy's background also includes many years of hands-on product design work, creating digital media and social networking products used by hundreds of millions of people around the world.

Coe Leta
Creative Director of IDEO U

Coe Leta is the Creative Director of IDEO U – An online school where anyone can unlock their creative potential and solve complex problems through design thinking. As an instructor of ‘Insights for Innovation’, she teaches global audiences the skills of Design Thinking, human-centered research, rapid prototyping and storytelling. Since joining IDEO in 2006, she’s led numerous creative teams across diverse organizations including Microsoft, Target, Intel, Wells Fargo, Ford, eBay, Hasbro, Sesame Street, and Government and Healthcare groups. Known for expertise in digital design, play, and data, her work has won international awards and patents for clients and been featured in the New York Times and Wired. Coe Leta has a Ph.D. in Education from UC Berkeley and guest lectures at Stanford University’s d.School.